Built from scratch a responsive website designed for a company that specializes in crafting personalized travel experiences
that allow visitors to explore Colombia’s stunning landscapes, vibrant cities, and unique heritage.
I utilized Figma to design Logo, Business Crads, wireframes and develop the final prototype.
For the website's development, I employed CSS3, HTML5, JavaScript (ES6), Bootstrap, Node.js, and Visual Studio.
PROBLEM:
The previous website lacked a distinct identity, and its color palette was not optimal. Additionally, there was no clear method for customers to contact the company. The website also lacked a structured hierarchy, making it difficult for users to navigate and locate relevant information.
SOLUTION:
To address these issues, I implemented the following UX design solutions:
Established a Strong Brand Identity developing a cohesive visual identity, including a well-defined color palette, typography, and designed elements that aligned with the company's brand. Ensured consistency across all pages to enhance brand recognition.
Improveed Website Hierarchy & Navigation by optimizing the website for both desktop and mobile devices to improve user experience across all screen sizes. Ensured accessibility by following WCAG guidelines, including proper color contrast, readable fonts, and keyboard navigation support.
Integrated multiple contact options such as a contact form, live chat, phone number, and email to make customer inquiries seamless. Placed contact information in prominent areas, such as footer, and a dedicated "Contact Us" page.
Conducted usability by testing with real users to identify pain points and areas for improvement. Gathered feedback on the design to enhance usability and overall user satisfaction.
